Intouch Advance, leading business telecoms provider based in Saltaire, formed a mini-appeal as part of the Pulse and Bradford Junior Chamber International (JCI) Secret Santa Appeal, to collect gifts for local disadvantaged children this Christmas.

There are thousands of children all around us living in poverty, who will not enjoy Christmas like we may have come to appreciate. Now in its 25th year, the JCI Secret Santa Appeal project collects around 3,500 presents each year and is one of the largest of its kind in the country.

At Intouch Advance, Business Analyst Lauren Pemberton set up the mini-appeal and coordinated the collection of presents. Staff at Intouch Advance chose gift tags bearing details of the child’s name, sex and age, for whom they then bought a present. Everyone is delighted to be able to bring a little magic on Christmas Day to 21 girls and boys, aged from just few a months old and up to 16 years old.

Lauren Pemberton said: “I think the JCI Secret Santa Appeal is a wonderful campaign that gives us the opportunity to give back to our local community. Here at Intouch Advance we have all pulled together to ensure we make the 25th December as special as possible for these less fortunate children.” 

There has been an amazing response to the appeal, with local businesses, schools, organisations and countless individuals generously donating Christmas gifts.

It is not too late to become a Secret Santa for this year’s appeal, which ends on 14th December. Please visit the appeal stands this weekend at Kirkgate Shopping Centre, Bradford, Queensgate Market, Huddersfield and Eureka! the national children’s museum, Halifax. By choosing a gift tag and buying one extra present during your shop, you will bring happiness this Christmas to a local child living in poverty.