Yorkshire Business Telecoms Provider, Intouch Advance is proud to sponsor “Project Bradford” a photography book and exhibition that sees 100% of profits going to the Bradford Burns Unit.

After four years as a staff photographer at the Telegraph & Argus, Tom Smith decided to have his best work turned into an exhibition and a book, featuring up to 80 images that challenge the negative stereotypes associated with Bradford.

Tom Smith said: “I’ve seen extraordinary positive things happening in Bradford, but a lot goes under the radar. I have photographed many of the people who have inspired me, projects that are unbelievably successful and places that you wouldn’t expect to see in a city with a fairly negative reputation.

I want to challenge people’s views of Bradford and dispel the negative connotations by showcasing the people, the culture, the businesses, developments etc – the true side of Bradford through my photography.” Smith continued.

The secondary aim of Project Bradford is to give back to the city. One hundred percent of the profits made from the book sales will be donated to the Bradford Burns Unit.

Tom Smith explains: “I have chosen the Burns Unit as this year marks the 30th anniversary of the Bradford City fire disaster. Working here has given me an insight into just how many people were, and still are, affected by the tragedy. It is something that resonates with all of the people of Bradford regardless of ethnicity, age, sex or religion.”

“We are delighted that by sponsoring the “Project Bradford”, we are supporting Tom Smith not only by raising Bradford’s profile but also by raising funds for the Burns Unit, a cause which is very close to our heart” said Intouch Advance’s CEO Simon Pollard, who is the son-in-law of Professor David Sharpe OBE who led the surgical response to the Bradford City fire disaster.

If you wish to become involved, Mr Smith is also asking members of the public to help with funding publication of the book by making a donation on crowd-funding website Kickstarter.