Intouch Advance CEO Simon Pollard set out what he aimed to achieve, raising £3000 for his local charity “One in a Million” by undertaking the tough Welsh 3000s mountain walk challenge.

Simon Pollard managed to accomplish the 24 hour challenge with a couple of hours to spare, climbing all 15 peaks above 3000 feet and raising his target of £1 per foot in the process.

This certainly was no easy feat as he found out: “I can only describe it as an epic and monumental challenge.  Out of all seriousness I for one didn’t really know what I had signed up for, needless to say the challenge surpassed all my expectations and left me wondering how I managed continue finding energy for 22.5 hours with so much pain in so many muscles, aching thighs, failing knees, blisters and 2 large toe nails literally dropping off.”

This mammoth task was however worth it, according to Simon Pollard: “I’m passionate about encouraging young people in the community I grew up in and wanted to give something back.  One in a Million is a fantastic charity helping disadvantaged young people by making a lasting difference to their lives.”

There are over 35,000 children and young people who live below the poverty line in Bradford.  One In A Million was launched last year and provides weekly sports, arts, education and enterprise programmes to children and young people, many of whom live in the 1 per cent most deprived areas in the UK.

Currently, the charity is having a positive and lasting effect helping 770 young people per week in the local community. Each project aims to help break through barriers of deprivation and inequality in order for the children and young people to achieve their full potential.

To find out more about One in a Million and how to get involved please visit